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{"id":337,"date":"2016-02-22T10:41:42","date_gmt":"2016-02-22T10:41:42","guid":{"rendered":"http:\/\/thema.dk\/sbe\/?p=337"},"modified":"2018-06-15T11:48:13","modified_gmt":"2018-06-15T11:48:13","slug":"kommentar-direktoeren-skal-gaa-forrest-i-innovationsprocessen","status":"publish","type":"post","link":"https:\/\/sb-construction.dk\/kommentar-direktoeren-skal-gaa-forrest-i-innovationsprocessen\/","title":{"rendered":"Kommentar: Direkt\u00f8ren skal g\u00e5 forrest i innovationsprocessen"},"content":{"rendered":"<div class=\"post-title\">\n<h1>Kommentar: Direkt\u00f8ren skal g\u00e5 forrest i innovationsprocessen<\/h1>\n<\/div>\n<div class=\"post-meta\"><span class=\"meta-date\"><i class=\"icon-calendar\"><\/i><time class=\"updated\" datetime=\"2016-02-22T10:41:27+00:00\">18-01-2008<\/time><\/span><span class=\"meta-author\"><i class=\"icon-user\"><\/i><a href=\"http:\/\/sb-construction.dk\/author\/sb-engineering\/\" data-original-title=\"Se alle poster af  sb-Construction \">sb-Construction<\/a><\/span><span class=\"meta-category\"><i class=\"icon-align-left\"><\/i><a href=\"http:\/\/sb-construction.dk\/category\/artikler\/\" rel=\"category tag\" data-original-title=\"\">Artikler<\/a><\/span><\/div>\n<div class=\"post-excerpt\">\n<p><em><a href=\"http:\/\/ing.dk\/artikel\/kommentar-direktoren-skal-ga-forrest-i-innovationsprocessen-84806\" target=\"_blank\">Af ?, Ingeni\u00f8ren, Fredag 18. jan 2008 kl. 00:45<\/a><\/em><\/p>\n<p><strong>Der skal innovation til<\/strong>, og direkt\u00f8ren skal g\u00e5 forrest i arbejdet med at skabe klare m\u00e5l med fornyelse overalt i virksomheden. Ellers g\u00e5r udviklingen tabt i en forvirret dagligdag, hvor initiativerne er tilf\u00e6ldige og peger i alle mulige retninger.<\/p>\n<p>Det er nogle af budskaberne i en ny bog udgivet af Dansk Industri. Den hedder \u201cDirekt\u00f8ren og innovation\u201d og bygger p\u00e5 samtaler med 11 virksomhedsledere, der har det til f\u00e6lles, at deres virksomhed har skabt fremragende resultater med innovation. De har alle bidraget med budskaber og ledelsesredskaber til den ny publikation, der er udgivet af Dansk Industri.<\/p>\n<p><strong>Der er tale om <\/strong>vidensdeling, der kan inspirere ledere og medarbejdere lige fra den usikre id\u00e9fase til markedsudrulningen, hvor pengene skal rulle ind i virksomheden. Der er ogs\u00e5 interessante budskaber om ledelse af innovationskultur.<\/p>\n<p>Her er det vigtigt at g\u00f8re sig klart, at det er ledere og medarbejdere, der er de vigtigste ressourcer i innovationsarbejdet. De skaber innovationsprocessen med deres viden, ideer og gode erfaringer, n\u00e5r det rigtige grundlag er til stede.<\/p>\n<p>Jeg vil her belyse nogle vigtige dimensioner og ellers lade det v\u00e6re op til dig selv at reflektere over sp\u00f8rgsm\u00e5let: Hvordan styrker du som leder innovationskraften i din virksomhed?<\/p>\n<p><strong>Begrebet kundedrevet<\/strong> innovation er kommet h\u00f8jt p\u00e5 industriens agenda. Danske virksomheder har en god tradition for t\u00e6t dialog med deres kunder, og de har en evne til fleksibelt og hurtigt at frembringe gode kundel\u00f8sninger.<\/p>\n<p>Udfordringen i dag er, at konkurrencen om kunderne er blevet global. Verden h\u00e6nger t\u00e6ttere sammen. Nye markeder bliver tilg\u00e6ngelige, og samtidig kommer nye konkurrenter til \u2013 konkurrenter som m\u00e5ske endda tilbyder en lavere pris. Mange danske virksomheder ligger i det \u00f8vre prissegment og fremstiller det, der kan betegnes som \u201cup-market produkter\u201d. Ren priskonkurrence er et problem, hvis man tilbyder stort set de samme l\u00f8sninger som konkurrenterne.<\/p>\n<p>Det er den tilstand, din innovationsindsats skal lave om p\u00e5. Din virksomhed skal selv drive innovationsprocessen, men kundens behov og brugssituation skal defineres langt mere pr\u00e6cist, og kunden skal v\u00e6re i centrum. S\u00e5 er det brugerdrevet. S\u00e5 kan du konkurrere p\u00e5 andre parametre end pris.<\/p>\n<p><strong>Innovation er<\/strong> at forretningsg\u00f8re sin viden. Innovation er en betegnelse af processen fra ny indsigt i kundens behov, den kreative id\u00e9fase og til udrulningen af et nyt produkt. Det drejer sig dermed om at udvikle nyskabende kundel\u00f8sninger og produkter, men ogs\u00e5 om at forny virksomhedens forretningsprocesser og arbejdsgange.<\/p>\n<p>Ved at forny forretningsprocesser og arbejdsgange kan innovation v\u00e6re med til at udvikle industriens arbejdspladser og g\u00f8re dem mere attraktive. Det er af stor betydning i en tid, hvor manglen p\u00e5 arbejdskraft er et stort problem i mange virksomheder.<\/p>\n<p><strong>Hvis innovation skal \u00e6ndre<\/strong> arbejdsgange permanent, kr\u00e6ver det strategi og planl\u00e6gning. Ellers er der en latent risiko for, at de kortsigtede opgaver, kundeforesp\u00f8rgsler og \u201cbrandslukning\u201d beslagl\u00e6gger en stigende andel af ressourcerne. Innovation skaber virksomhedens fremtid, men samtidig kr\u00e6ver innovation, at de daglige driftsopgaver bliver trimmet. Det er en vigtig ledelsesopgave at tage denne balancering op til l\u00f8bende vurdering.<\/p>\n<p>I \u201cDirekt\u00f8ren og innovation\u201d giver deltagerne kvalificerede bud p\u00e5, hvordan man skaber en kultur, hvor b\u00e5de ledere og medarbejdere er engagerede. En kultur, hvor der ogs\u00e5 samarbejdes med personer uden for virksomheden, for at f\u00e5 tilf\u00f8rt ny viden. En kultur, hvor der samarbejdes p\u00e5 tv\u00e6rs af faggr\u00e6nser.<\/p>\n<p>Hvert kapitel i bogen afsluttes med et opl\u00e6g til diskussion, hvor din virksomheds ledergruppe kan arbejde med sp\u00f8rgsm\u00e5lene i jeres egen virksomhed. P\u00e5 den m\u00e5de kommer din virksomhed godt i gang med at v\u00e6re innovativ \u2013 ikke blot en gang imellem.<\/p>\n<p>\u201cDirekt\u00f8ren og innovation\u201d kan k\u00f8bes p\u00e5 www.di.dk\/butik<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kommentar: Direkt\u00f8ren skal g\u00e5 forrest i innovationsprocessen 18-01-2008sb-ConstructionArtikler Af ?, Ingeni\u00f8ren, Fredag 18. jan 2008 kl. 00:45 Der skal innovation til, og direkt\u00f8ren skal g\u00e5 forrest i arbejdet med at skabe klare m\u00e5l med fornyelse overalt i virksomheden. Ellers g\u00e5r udviklingen tabt i en forvirret dagligdag, hvor initiativerne er tilf\u00e6ldige og peger i alle mulige &hellip; <a href=\"https:\/\/sb-construction.dk\/kommentar-direktoeren-skal-gaa-forrest-i-innovationsprocessen\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Kommentar: Direkt\u00f8ren skal g\u00e5 forrest i innovationsprocessen<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kommentar: Direkt\u00f8ren skal g\u00e5 forrest i innovationsprocessen | sb-construction<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sb-construction.dk\/kommentar-direktoeren-skal-gaa-forrest-i-innovationsprocessen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kommentar: Direkt\u00f8ren skal g\u00e5 forrest i innovationsprocessen | sb-construction\" \/>\n<meta property=\"og:description\" content=\"Kommentar: Direkt\u00f8ren skal g\u00e5 forrest i innovationsprocessen 18-01-2008sb-ConstructionArtikler Af ?, Ingeni\u00f8ren, Fredag 18. jan 2008 kl. 00:45 Der skal innovation til, og direkt\u00f8ren skal g\u00e5 forrest i arbejdet med at skabe klare m\u00e5l med fornyelse overalt i virksomheden. Ellers g\u00e5r udviklingen tabt i en forvirret dagligdag, hvor initiativerne er tilf\u00e6ldige og peger i alle mulige &hellip; Continue reading Kommentar: Direkt\u00f8ren skal g\u00e5 forrest i innovationsprocessen &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sb-construction.dk\/kommentar-direktoeren-skal-gaa-forrest-i-innovationsprocessen\/\" \/>\n<meta property=\"og:site_name\" content=\"sb-construction\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sbedesign\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-22T10:41:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-15T11:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sb-construction.dk\/wp-content\/uploads\/2023\/02\/SB-Construction.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" 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